LIFT is Mercon's proprietary sustainabilty platform that drives sustainable change in coffee-growing communities. Through LIFT, we work side-by-side with coffee producers to raise their quality of life by helping them improve their productivity in a social and environmentally conscious manner.
LIFT builds a better coffee world
Developed in 2014 by Mercon Coffee Group, LIFT gives farmers access to a dedicated and intensive sustainability platform offering in-depth training, access to valuable tools and services, and input from some of the finest agronomists in the origins we operate. Most importantly, LIFT transforms the lives of those behind the coffees we so enjoy daily.
Every year, new producers are welcomed and introduced to a unique and holistic training program that is founded on the three pillars of LIFT: Productivity, Social Development, and Environment. These training sessions include coffee plant physiology and nutrition, protection and recovery of water resources, farm and pest management, and financial literacy—among many other topics.
Mercon’s proprietary LIFT Index evaluates farmer productivity, social development, and environmental impact. Performance is monitored to assess farmer growth and ensure a consistent, sustainable, high-quality yeild. Importantly, the LIFT program is fully digitalized, with data collected by agronomists analyzed and shared via the LIFT app.