The story behind the coffee
The Cerrado Mineiro region is the first “Designation of Origin” in Brazil, located in the northwest of the Minas Gerais state in central part of the country. The coﬀees under this Designation of Origin are “Origin and Quality Guaranteed” by the Cerrado Minerio Region – D.O. Regulatory Board, and each bag carries a QR code connecting it to the specific farm and farmer who produced the coﬀee. This adds an additional layer of traceability which is oen diﬀicult in the massive coﬀee growing regions of Brazil.
Brazil is the largest coﬀee producer in the world, and production of coﬀee in Brazil is unique, in that Brazilian farms tend to have flatter elevations, less shade cover, and more manicured fields. They also use mechanical harvesters and produce far more coﬀee per hectare than other origins. Coﬀee in Cerrado Mineiro grows between 800-1300 meters above sea level and has very distinct rainy and dry seasons, creating the distinctive coﬀee of the region.
This lot is from our LIFT sustainability program and is the first time the Cerrado Mineiro has been oﬀered through LIFT. LIFT is working with a group of farmers in Araxa, who are extremely dedicated to high quality. We are helping them digitalize their farm management and then to continue to respect the highest environmental standards in terms of biodiversity preservation of the Atlantic Forest.Request a Sample